Website Build · Case Study

50,000 people were already practicing on this platform. The site hadn't caught up.

AptitudeTest had real traction as a practice tool for job seekers preparing for numerical, verbal, and logical reasoning tests. What it needed was a homepage that matched the product: modern, gamified, and confident enough to convert a nervous first-time visitor into a signed-up user.

0 → 1

a homepage built to sell the platform, not just log people in

2

full themes shipped at launch: light and dark, not an afterthought

50,000+

learners referenced right in the hero, doing the trust-building for us

1

clear next step: start a free test, no card, no setup friction

Exhibit 01 · The Starting Point

A test-prep tool competing against test-prep anxiety, not just other websites.

People land on an aptitude test platform stressed, usually with a real interview or application deadline days away. The old front page didn't speak to that urgency, and it undersold a product that already had levels, achievements, and a leaderboard baked into the experience.

The gamification was invisible — levels, streaks, and a leaderboard existed inside the app but were never mentioned to a visitor deciding whether to sign up.
No sense of scale or trust — a platform used by tens of thousands of job seekers read, on the homepage, like a tool nobody had tried yet.
One theme, one mood — no dark mode meant no option for the late-night cramming session a lot of this audience is actually in.
Exhibit 02 · The Homepage, Light and Dark

Built to feel like a product people already trust, from the first screen.

We rebuilt the homepage to lead with outcome and proof, then backed it with a full dark theme so the site feels as considered as the practice tests themselves.

Light theme

aptitudetest.com
AptitudeTest homepage, light theme

Dark theme

aptitudetest.com
AptitudeTest homepage, dark theme
A headline that names the outcome: “Practice Smart. Score Higher,” instead of describing the software.
Social proof right in the hero:a 4.9/5 rating and “loved by 50,000+ learners” sit next to the main button, not buried on a separate page.
The product shown mid-test: a live-look question with a running timer, so a visitor sees exactly what practicing feels like before they commit.
Dark mode as a first-class option, not a toggle bolted on later, built so the whole interface, down to the progress bars, holds up in both themes.

Ready to Explore What's Possible?

Let's discuss your business goals and identify opportunities to improve efficiency, modernize operations, and create measurable impact.

Book a Discovery CallSend a Message

We typically respond within one business day.